Plastic tubes and brick walls

What do plastic tubes and brick walls have in common? Usually nothing, but in this case, they are inexorably intertwined. Why, you ask? Well let me tell you....

I work for a firm called Mocap that produces many products ranging from plastic caps to key tags to plastic tubes. There are several divisions in the company through which these products are marketed. My job is to build and maintain the websites for all of these divisions and worldwide locations. For the Mocap website, I've been very fortunate to be able to get the website found near the top of most search engine listings for the phrases that are most important. For the Cleartec division, it's been much harder (this is where the brick wall comes into play). For several months, I've been running into that proverbial brick wall over and over trying to get the Cleartec site to rank well for the phrase "plastic tubes" since the site logs show this as being the most active search term in finding our site. But that damn brick wall keeps getting in the way.

Well it's time to gear up, put my helmet on and face that brick wall one more time. Maybe this time I'll make a dent and get those danged plastic tubes just a little further up the list.